Give lenders every reason to say “Yes.”
Watch this first
▶ 1 minute- Find your real funding number with the Cash Gap Worksheet
- Match the right funding to payroll, inventory, equipment or a slow season
- Spot the offer terms and red flags that cost owners thousands
Get your free copy
Enter your first name and best email. It lands in your inbox in about a minute.
You'll get the playbook by email, plus optional next steps if you want them.
Built for small business
From the trades to restaurants, if you run a small business, this playbook is for you.
👇 Tap your industry to see what lenders usually look for
Sound familiar?
The customers are there and the work is getting done. But payroll, inventory and rent are due weeks before your customers pay you. That's not a bad business. That's how small business works.
The owners who grow are the ones who plan for the gap instead of getting ambushed by it. This playbook shows you how.
What's inside the playbook
Eight short chapters, a funding-ready scorecard, and worksheets you'll actually use.
Real examples from different businesses and a fill-in worksheet that shows your true funding number.
Seven funding types owners use, what each is best for, and what to watch for.
A quick chart for picking the right funding for payroll, equipment, inventory and slow seasons.
The factors most lenders review, and how to strengthen your position before you apply.
What lenders look for and why owners need funding, in eight industries from the trades to restaurants.
A printable checklist so you can move in minutes instead of days.
Five terms to compare on every offer, plus the questions to ask any lender.
The warning signs that cost owners thousands.
How it works
The best time to line up funding is before you need it
Get the playbook free and walk into your next funding conversation prepared.
Questions, answered
Yes. Enter your name and email and it's yours, no cost and no catch.
No. Requesting the playbook is not an application for funding, and it doesn't mean you're approved or qualified for anything.
No. There's no credit check to get the playbook.
Funding Alliances is a brand of K|E Marketing Group, LLC. We help small business owners understand their funding options and connect them with third-party business funding providers. We are not a lender. Our funding partner, Big Think Capital, has helped tens of thousands of businesses.
Need funding now? See your options →
Funding Alliances is a brand of K|E Marketing Group, LLC. K|E Marketing Group, LLC is not a lender and does not make credit decisions. K|E Marketing Group may connect prospective applicants with third-party business funding providers and may receive compensation from funding partners when a referral results in funding. Financing is subject to eligibility requirements and underwriting. Approval, funding amounts, rates, fees and repayment terms are determined by the applicable funding provider. Submission of information does not guarantee approval or funding.